Jim Greco is a consultant and investor in the food manufacturing, restaurant and service industries performing interim and long-term senior executive assignments specializing in growth and turnaround.
Mr. Greco has led multiple businesses, most recently Chief Executive of True Drinks, a nutraceutical beverage company. Prior to that he led Newk’s, a next generation fast casual restaurant chain.
Prior to Newk’s, Mr. Greco served as chief executive at Sbarro, one of the world’s leading Italian quick service chains with more than 1000 locations in 40 countries.
In 2003, Mr. Greco partnered with Sun Capital to acquire Bruegger’s Enterprises and served as its chief executive officer until selling the company. While there he was named Operator of the Year by Nation’s Restaurant News.
From 1991 to 2002, Mr. Greco led two private label food manufacturing companies where he designed and executed strategic plans to revitalize and grow the businesses.
Mr. Greco began his career in the practice of law and holds a JD from the University of Miami and a BA in economics from Georgetown University. He has served on several corporate and charitable boards and he is the author of several articles on management and leadership.